Audi has never really been seen as a luxury option when it comes to cars in the US. They have always more traditionally focused on European markets and have had great success, being one of the most well-known and successful luxury car brands around. In the US though only around 5.5 per cent of American car buyers consider the automaker as an option but they are trying their hardest to get their name out there.
The German manufacturers announced the deal this week as a multi-year sponsorship which will see the company join forces with the Academy of Television Arts & Sciences which will culminate at the 63rd Annual Emmy Awards on September 18th, hosted by the actress Jane Lynch.
As well as Audi being one of the main sponsors of the Emmys it will also serve a purpose at several events that lead up to the award show. This will see new audi cars such as the A6 as well as the A7 and their flag ship A8 chauffeuring select guests to several of the events throughout the awards season.
On top of this Audi will also host their own annual pre – Emmy party in Hollywood a week before the main awards show.
Audi has never been a stranger to sponsorship and self-promotion in these areas, having worked closely with Britain’s BAFTA group and film franchise such as Iron Man. Additionally Audi has also been very involved in the Football market, sponsoring big teams such as Manchester United and Arsenal. Hopefully a trend will begin to emerge for Audi in the American market and people will begin to see them as a great luxury car.
Do you think Audi will be able to make it in America and push their brand? Tell us your thoughts.